I was approached by Nike Portland to animate and direct a piece to be used in their 'Impossible to Ignore' campaign in time for the 2018 Winter Olympic Games in Korea.
The approach was to echo the slogan of 'Impossible to Ignore' by creating a fast paced and detailed piece which navigated through the streets of Seoul featuring key landmarks and a range of sports. The animation also features the new Nike React running shoe as well as the recently released Nike Vapormax.
The visuals including the animation and a teaser video were used across Korea on Nike locations as well as for the launch at the Zaha Hadid designed Dongdaemon Plaza.
Creative Director: Ryan Adair
Director & Animator: Karan Singh
Production: The Jacky Winter Group