Myrorna is Sweden's largest second-hand store and is famous for curating a range of their pre-loved goods. My approach for their 2014 summer campaign focused on a disconnection from technology and an emphasis on enjoying nature and its offerings resulting in the title 'The Great Outdoors'. This culminates in two scenes (The Picnic and The Vista) suited for their bags and in-store posters. A third set of supporting illustrations included flowers, insects and patterns for swing tags and other smaller assets.
Art Direction : Anders Ganberg / Ruth Sweden